Free Delivery Day Comes to the U.K. on Dec. 9

Free Delivery Day in the United Kingdom

Get out your pens and agendas shoppers: It’s time to put a big red circle around Dec. 9 as that’s when Free Delivery Day hops the pond and becomes a U.K. shopping institution.

With more than 90 retailers already registered for participation, the one-day event allows procrastinating U.K. consumers a last-chance opportunity to shop online and receive free delivery with receipt by Christmas Eve.

Free Delivery Day is sponsored by the founders of America’s Free Shipping Day, now celebrating its fourth year. The 2010 event was an unbounded success, with $942 million spent across the Internet in just one day -- an increase of nearly 60% over 2009. This year’s Free Shipping Day, scheduled for Dec. 16, will allow shoppers in the U.S. to order from more than 2,000 merchants offering free shipping and delivery by Christmas Eve.

The shopping holiday will bring U.K. shoppers the same holiday savings as enjoyed by their U.S. counterparts, in the form of Free Delivery Day.

Both events are the creation of Luke Knowles, who also founded FreeShipping.org, FreeDelivery.org and more than a dozen other frugality-related websites. In 2008, Knowles and his start-up staff organized the initial event in just two hectic weeks, after realizing merchants would rejoice in the opportunity to extend holiday deadlines for online shopping.

The young entrepreneur understood procrastinating consumers would also appreciate the chance to shop online closer to the holidays without facing down sale-mad crowds.

Media response also has been beyond brilliant, with national and regional journalists hopping on the trend-setting story en masse.

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